Nicotine pouches have gained significant attention in recent years as a popular alternative to traditional tobacco products. These small, discreet pouches contain nicotine powder and are designed to be placed between the lip and gum, providing a convenient and hassle-free way to consume nicotine. With the rise in popularity of nicotine pouches, it’s essential to understand what they are, how they work, and who’s using them. Marketed as alternatives to cigarette smoking, nicotine pouches are perceived as less harmful, yet they raise concerns about increasing nicotine addiction among youth. Additionally, there are various nicotine pouch brands available, with some of the best-selling options gaining popularity in the UK.